Strategic Sales and Marketing “Asset Management” Assessment
“A Micro not Macro Approach”
Best Practice Benchmarking and Gap Analysis is the first step in GenSourc's process to uncover the ‘current state” of your organization’s Marketing and Sales strengths and weakness. Analysis starts by taking a One on One approach to identify our client’s unique marketing / selling culture, primary selling approach, current operational processes and selling resource structures. The result is a clear picture of the current marketing and selling practice and its core attributes.
Benefits of the GenSourc Sales and Marketing Asset Measurement Process:
- A clear view of the sales organization’s strengths and weaknesses
- Identification of internal “areas of excellence”
- Objective assessment of how your best practices are aligned in your organization.
- Prioritized list of areas requiring sales / Marketing consulting optimization
- Tangible documentation to support appropriate decisions for fine-tuning the sales / Marketing systems