GenSourc executes Demand Generation strategy through two vital components- Positioning (Outbound & Inbound Lead Generation) and Propelling(Cultivating prospects and developing sales team skills and procedures). These elements are reliant on one another to return the highest B2B sales lead yield.
Positioning .....(Outbound Appointment Setting & Inbound Lead Generation)
Many sales professionals tend to allocate the majority of their time on activities such as delivering presentations, proposal development and solidifying deals. The fact is, the average sales rep only dedicates 14% of their time toward proactive business to business lead generation (cold call prospecting).
GenSourc will act as your cold calling/ prospecting ENGINE that leverages 2.0 technology and techniques to maximize sales pipelines and drive revenue.
GenSourc will position your team with highly qualified appointments and leads that are primed to be cutlivated through the funnel and converted into a closed deal.
Sales teams should be focusing on “paytime” activities such as cultivating their funnel, not uncovering a needle in a haystack lead. Partnering with a Demand Generation specialist will position your team to be %40 more effective at closing more deals.
Once you have positioned your team with B2B appointments with the right stakeholders, it is equally important to have processes in place that allow you to cultivate these opportunities through the pipeline effectively and efficiently. Procedural processes that eliminate guess work and skill development programs that drill down to individualized training requirements are key ingredients in propelling B2B sales opportunities through the funell to a closed deal.
Install policies, procedures and skill set programs that produce predictable results.